Printer Toner Market Overview: The printer toner market at the global level is anticipated to demonstrate stable revenue growth during the forecast period. The growth in market revenue can be attributed to the increased usage of laser printers in various industry verticals, including retail, consumer goods, clothing, and textile, for marketing and branding activities. The combination of laser printers with cartridges is known to produce high-quality images and text on various printed materials, including banners, catalogs, boards, bookmarks, brochures, etc. However, the introduction of new technological solutions, paper-saving options, and increasing online transactions are some of the factors that are likely to constrain the market's revenue growth.
The manufacturing of toners involves the use of a powdered mixture comprising various polymers, pigments, charge control agents, lubricants, silica, and wax, which is used in photocopiers and laser printers for printing. The market is experiencing revenue growth due to the emergence of new technologies such as HP's Jet Intelligence that provides cost-effective and time-saving printing solutions to business users. In 2020, the printing and packaging industries were negatively impacted by the COVID-19 pandemic, which resulted in a minor impact on the toner market's revenue.
The COVID-19 outbreak in China had a minimal impact on production and consumption of toners. The decline in demand for toners in the market was mainly due to a significant decline in commercial printing, such as newspapers, magazines, books, and brochures. The lockdown enforced in several countries like China, India, the U.S., Brazil, Italy, France, and the U.K. resulted in a decrease in consumption of toners by various end-users.
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